May 1, 2013
LOS ANGELES – Luxury outdoor furnishings manufacturer Brown Jordan will open a new showroom at the South Coast Collection in Costa Mesa, Calif. Home to retailers and creative studios specializing in home décor, fashion and food, the South Coast Collection (SOCO) is a preferred destination for southern California design professionals and design-savvy homeowners.
The flagship store, located at 3323 Hyland Ave., is scheduled to open May 1 and will feature the brand’s first retail design gallery, complete with lifestyle accessories for interior and exterior use.
“We have obtained a spacious, high-profile corner location to set the stage for Brown Jordan’s innovative designs,” said Chris Carmicle, president of Brown Jordan. “Costa Mesa is one of the world’s largest luxury shopping destinations and the optimal location for us to launch our latest collections. The showroom will allow clients to experience a broad range of our iconic furnishings through an interactive form in an inspiring environment.”
The new Brown Jordan showroom at SOCO will display award-winning furniture collections by notable designers such as Richard Frinier, Michael Berman and John Caldwell, as well as a selection of luxury home goods.
The store will offer free design services provided by its staff of Brown Jordan sales representatives who are trained to help clients choose the right product. All Brown Jordan furniture can be customized to achieve the client’s vision.
“SOCO is a vibrant marketplace drawing a clientele that truly appreciates great design,” said Steve Elton, chief brand officer of Brown Jordan. “We are excited to bring Brown Jordan furniture to such a unique and appealing venue. I think that our clients will be very pleased with the design-centric shopping experience that is offered at SOCO and the extraordinary pieces they will find in our flagship store. Brown Jordan exemplifies the casual elegance of the southern California lifestyle and our new hybrid showroom brings the brand closer to the community.”